Business Management and Entrepreneurship

 

The Business Management Diploma Program prepares you with the essential skills you need to thrive in the business world. To run your own business or manage someone else’s, you need a solid foundation in Management, Human Resources, Business Law, Accounting and Marketing. Our Business Management program will give you all those skills as well as expertise in entrepreneurship and project management.

Our instructors have extensive business experience and will ensure that your training will focus on preparing you to be successful in the real business world. Our teaching style goes beyond classroom lectures, with project work and interactive exercises that help you learn the skills you need better.

Our Business Management Diploma program provides hands-on practical experience and training in:

  • Accounting: recording and reporting financial transactions, understanding financial reports.
  • Business Communications: writing effective and user-friendly business documents, letters and reports.
  • Business Law: contracts, torts, employment, property and consumer protection.
  • Human Resources: introduction to the principles of Human Resources Management and labour relations.
  • Marketing, Sales & Advertising: strategies to promote products and services as well as increase revenue.
  • Entrepreneurship: writing a business plan and going through the steps of opening and operating your own business, with pitches to real investors.
  • Project Management: how to start, manage, and successfully execute large-scale projects – a course unique to Atlantic colleges.

After 9 months of classroom and hands-on training, your program concludes with a 4-week practicum placement. You’ll be able to apply what you have learned and gain some experience to put on your resume so you can hit the ground running after graduation.

If the fast paced world of business intrigues you and you have an entrepreneurial spirit or envision yourself as part of a business management team, then our Business Management & Entrepreneurship Program may be just the program for you. This program has an articulation agreement with Crandall University if you wish you continue in that path.

January Intake

Term: January 2018-May 2018 

          September 2018-February 2019

Praticum: 4 weeks

Articulation: This program has an articulation agreement with Crandall University. 

September Intake

Term: September – June

Practicum: 4 weeks

Articulation: This program has an articulation agreement with Crandall University. 

 

 

Career Choices

Our Business Management Program prepares you to excel in any organization,
or as an entrepreneur.

  • Management
  • Entrepreneurship
  • Customer Service
  • Marketing
  • Sales
  • Operations
  • Human Resources
  • Project Management

You Will Learn

  • Business Communications
  • Accounting
  • Management
  • Business Law
  • Human Resources
  • Marketing
  • Advertising and Promotions
  • Microsoft Excel
  • Microsoft Word
  • Microsoft PowerPoint
  • Microsoft Outlook
  • Project Management

Course Descriptions

Business Basics

The course is designed to introduce students to different aspects of a general business environment. Various topics such as global markets, economic challenges, competitive forces, forms of business ownership, and financial management will be covered. This information will provide students with a general understanding of how Canadian businesses operate.

Business Math

Students will learn how to perform business math equations both manually and for use with computer software, including: working with fractions, percents, decimals and ratios, calculating payroll net of all deductions, as well as calculating simple and compound interest. 

Business Communications

This course will prepare you for different types of verbal and written communication in the work place. It will teach you numerous styles of letters and when they are to be used, as well as tactics for editing and proofreading a document. Lastly you will be taught proper formatting for various types of documents. 

Business Law

The course is an introduction to Canada’s legal system and the legal principles that govern business relations in Canada, with specific reference to the laws of New Brunswick. The course examines the basic legal principles pertaining to contracts, torts, employment, real and personal property, business ownership, and consumer protection. Actual case decisions are used to help develop the skills required for legal analysis and an appreciation of judicial reasoning. 

Entrepreneurship

This course focuses on practical approaches to identifying business opportunities, developing a plan that assesses the viability of the new business, developing a financial analysis that is in the form expected by lenders (banks, specialty groups, angels, and partners), determine key performance indicators that are milestone-based, and to develop an effective network of advisors. Students will pitch their business idea to real investors. 

Introduction to Marketing

This course provides students with their first exposure to the key concepts and theories of marketing. The course also teaches advertising and promotions, focusing on how to reach the right target markets with the right message. Key concepts include integrated marketing/communications, defining target audiences, costs of different types of media, and the roles within a communications agency. Through a variety of teaching methods, including lectures, guest speakers and role play; along with learning exercises such as case analyses, presentations (group and solo), a test, and a major marketing project, students will gain the knowledge to work at junior levels in the marketing and communications field. 

Introduction to Digital Marketing

The digital marketing landscape continues to evolve quickly. By integrating up-to-date information specializing in the social marketing environment along with a review of the importance of front-line staff feedback, the student will develop a clear understanding of the many “touch points” where consumers or customers engage with a company. We will study a general overview of each aspect of Digital Marketing and sharing techniques/strategies you can implement effectively for business growth and development. Through a variety of teaching methods, including lectures, guest speakers and role play; along with learning exercises such as case analyses, presentations (group and solo), a test, and the completion of a custom website for a product or service launch, students will gain the knowledge needed to work at junior levels in the marketing and communications field. 

Introduction to Professional Sales

The role of sales has changed dramatically over the last decade, with the new image of a sales person being that of someone who is highly professional and looking to provide the customer with products or services that match their needs. The success of a sales professional hinges on his her/his ability to understand the exact needs and wants of the customer and to align these with her/his product offering. A variety of sales tools will be identified. Much of the focus of the course will be on taking care of the customer through exceptional customer service. 

Business Fundamentals

This course introduces students to the work performed by managers and supervisors in different industries. Students explore management concepts of planning, organizing, leading and controlling. Through a series of lectures and case students, students learn to apply the concepts to workplace situations. 

Applied Management

This course will prepare you for various types of applied skills to be used in the work place. It will teach you how to effectively manage a team of employees by means of coaching design and feedback systems, as well you will learn numerous styles of performance management. You will facilitate interviews with potential employees, staff meetings, and assess strengths and weaknesses of a company and its employees. Lastly you will deliver a one hour business seminar to be done in a professional business style, based on research of a given topic. 

Business Accounting

This course will focus on completing the accounting cycle for sole proprietorships in the service and sales industries. It will cover the cycle from analyzing to recording to preparation of financial statements. The differences between providing a service and providing a product will be explored and practiced. A look at special journals and cash controls will round out this introductory course. Students will learn the terminology and ethics of the accounting field. 

Human Resources

This course focuses on practical approaches to undertaking all tasks within the HRM (human resources management) role. The course utilizes a variety of teaching methods, including lectures, guest speakers and role play, along with learning exercises such as case analyses. Students will gain the knowledge needed to work at various levels within human resources including administration, recruiting, training and compensation. If the student pursues an entrepreneurial route, s/he will understand how to plan for workload; identify job responsibilities; pursue and recruit candidates, and understand the administrative tasks for successful human resources management. 

Project Management

Managers sometimes need to organize and manage projects: activities which have a defined beginning and end. Building a skyscraper, planning the Olympic Games or running an election campaign: these are all examples of projects. This course will teach students how to manage projects, from human resources to budgeting, from risk management to scheduling. At the completion of this course, students will have the required number of hours to qualify to write the Certified Associate in Project Management (CAPM) exam, which is an internationally recognized designation in this field. 

Computer Applications I

This course introduces the concepts and principles underlying personal productivity tools that are widely used in business such as word processing. Students learn basic computer terminology and concepts. Hands- on exercises provide students with experience in the use of personal computers and productivity tools. The student will use Microsoft Word to create documents, format the document, work with graphics in a document, and properly proof the document. This course covers Microsoft Excel at the introduction stage - how to work with information, change information, create basic math formulas, and create charts. The student will also be introduced to basic concepts of creating a presentation in PowerPoint using the same techniques. The first semester will cover Word, Excel, and PowerPoint. 

Computer Applications II

This course introduces the concepts and principles underlying personal productivity tools that are

widely used in business, such as word processing. Students learn basic computer terminology and concepts. Hands-on exercises provide students with experience in the use of personal computers and productivity tools. This course covers Excel at the introduction to intermediate level - how to work with information, change information, create basic math formulas, and create charts. The student will also be introduced to basic concepts of creating a presentation in PowerPoint using the same techniques. 

*Content is subject to change by administration as required to meet program and profession standards.

Admission Requirements

  • Grade 12 Diploma, Adult Diploma or GED
  • Meeting with an Admissions Advisor
  • Acceptance by the Admissions Committee
  • Completion of the Pre-Enrollment Package

Unless they have completed a minimum of three years of study at a school where English is the language of instruction, international students whose first language is not English must submit proof of English language proficiency:

  • CAEL – 70
  • IELTS – 7.0
  • TOEFL – 550 paper based, 270 computer based
  • MELAB - 90

Education Pathways

Oulton College is proud to partner with Crandall University to provide students with a base education (a college education that can be credited towards the completion of a degree!)

Your diploma from Oulton College will allow you to transfer 24 credit hours toward the Adult Degree Completion Program– Bachelor of Arts in Organizational Management.

Business Management and Entrepreneurship

 

The Business Management Diploma Program prepares you with the essential skills you need to thrive in the business world. To run your own business or manage someone else’s, you need a solid foundation in Management, Human Resources, Business Law, Accounting and Marketing. Our Business Management program will give you all those skills as well as expertise in entrepreneurship and project management.

Our instructors have extensive business experience and will ensure that your training will focus on preparing you to be successful in the real business world. Our teaching style goes beyond classroom lectures, with project work and interactive exercises that help you learn the skills you need better.

Our Business Management Diploma program provides hands-on practical experience and training in:

  • Accounting: recording and reporting financial transactions, understanding financial reports.
  • Business Communications: writing effective and user-friendly business documents, letters and reports.
  • Business Law: contracts, torts, employment, property and consumer protection.
  • Human Resources: introduction to the principles of Human Resources Management and labour relations.
  • Marketing, Sales & Advertising: strategies to promote products and services as well as increase revenue.
  • Entrepreneurship: writing a business plan and going through the steps of opening and operating your own business, with pitches to real investors.
  • Project Management: how to start, manage, and successfully execute large-scale projects – a course unique to Atlantic colleges.

After 9 months of classroom and hands-on training, your program concludes with a 4-week practicum placement. You’ll be able to apply what you have learned and gain some experience to put on your resume so you can hit the ground running after graduation.

If the fast paced world of business intrigues you and you have an entrepreneurial spirit or envision yourself as part of a business management team, then our Business Management & Entrepreneurship Program may be just the program for you. This program has an articulation agreement with Crandall University if you wish you continue in that path.

January Intake

Term: January 2018-May 2018 

          September 2018-February 2019

Praticum: 4 weeks

Articulation: This program has an articulation agreement with Crandall University. 

September Intake

Term: September – June

Practicum: 4 weeks

Articulation: This program has an articulation agreement with Crandall University. 

 

 

Career Choices

Career Choices

Our Business Management Program prepares you to excel in any organization,
or as an entrepreneur.

  • Management
  • Entrepreneurship
  • Customer Service
  • Marketing
  • Sales
  • Operations
  • Human Resources
  • Project Management

You Will Learn

You Will Learn

  • Business Communications
  • Accounting
  • Management
  • Business Law
  • Human Resources
  • Marketing
  • Advertising and Promotions
  • Microsoft Excel
  • Microsoft Word
  • Microsoft PowerPoint
  • Microsoft Outlook
  • Project Management

Course Description

Course Descriptions

Business Basics

The course is designed to introduce students to different aspects of a general business environment. Various topics such as global markets, economic challenges, competitive forces, forms of business ownership, and financial management will be covered. This information will provide students with a general understanding of how Canadian businesses operate.

Business Math

Students will learn how to perform business math equations both manually and for use with computer software, including: working with fractions, percents, decimals and ratios, calculating payroll net of all deductions, as well as calculating simple and compound interest. 

Business Communications

This course will prepare you for different types of verbal and written communication in the work place. It will teach you numerous styles of letters and when they are to be used, as well as tactics for editing and proofreading a document. Lastly you will be taught proper formatting for various types of documents. 

Business Law

The course is an introduction to Canada’s legal system and the legal principles that govern business relations in Canada, with specific reference to the laws of New Brunswick. The course examines the basic legal principles pertaining to contracts, torts, employment, real and personal property, business ownership, and consumer protection. Actual case decisions are used to help develop the skills required for legal analysis and an appreciation of judicial reasoning. 

Entrepreneurship

This course focuses on practical approaches to identifying business opportunities, developing a plan that assesses the viability of the new business, developing a financial analysis that is in the form expected by lenders (banks, specialty groups, angels, and partners), determine key performance indicators that are milestone-based, and to develop an effective network of advisors. Students will pitch their business idea to real investors. 

Introduction to Marketing

This course provides students with their first exposure to the key concepts and theories of marketing. The course also teaches advertising and promotions, focusing on how to reach the right target markets with the right message. Key concepts include integrated marketing/communications, defining target audiences, costs of different types of media, and the roles within a communications agency. Through a variety of teaching methods, including lectures, guest speakers and role play; along with learning exercises such as case analyses, presentations (group and solo), a test, and a major marketing project, students will gain the knowledge to work at junior levels in the marketing and communications field. 

Introduction to Digital Marketing

The digital marketing landscape continues to evolve quickly. By integrating up-to-date information specializing in the social marketing environment along with a review of the importance of front-line staff feedback, the student will develop a clear understanding of the many “touch points” where consumers or customers engage with a company. We will study a general overview of each aspect of Digital Marketing and sharing techniques/strategies you can implement effectively for business growth and development. Through a variety of teaching methods, including lectures, guest speakers and role play; along with learning exercises such as case analyses, presentations (group and solo), a test, and the completion of a custom website for a product or service launch, students will gain the knowledge needed to work at junior levels in the marketing and communications field. 

Introduction to Professional Sales

The role of sales has changed dramatically over the last decade, with the new image of a sales person being that of someone who is highly professional and looking to provide the customer with products or services that match their needs. The success of a sales professional hinges on his her/his ability to understand the exact needs and wants of the customer and to align these with her/his product offering. A variety of sales tools will be identified. Much of the focus of the course will be on taking care of the customer through exceptional customer service. 

Business Fundamentals

This course introduces students to the work performed by managers and supervisors in different industries. Students explore management concepts of planning, organizing, leading and controlling. Through a series of lectures and case students, students learn to apply the concepts to workplace situations. 

Applied Management

This course will prepare you for various types of applied skills to be used in the work place. It will teach you how to effectively manage a team of employees by means of coaching design and feedback systems, as well you will learn numerous styles of performance management. You will facilitate interviews with potential employees, staff meetings, and assess strengths and weaknesses of a company and its employees. Lastly you will deliver a one hour business seminar to be done in a professional business style, based on research of a given topic. 

Business Accounting

This course will focus on completing the accounting cycle for sole proprietorships in the service and sales industries. It will cover the cycle from analyzing to recording to preparation of financial statements. The differences between providing a service and providing a product will be explored and practiced. A look at special journals and cash controls will round out this introductory course. Students will learn the terminology and ethics of the accounting field. 

Human Resources

This course focuses on practical approaches to undertaking all tasks within the HRM (human resources management) role. The course utilizes a variety of teaching methods, including lectures, guest speakers and role play, along with learning exercises such as case analyses. Students will gain the knowledge needed to work at various levels within human resources including administration, recruiting, training and compensation. If the student pursues an entrepreneurial route, s/he will understand how to plan for workload; identify job responsibilities; pursue and recruit candidates, and understand the administrative tasks for successful human resources management. 

Project Management

Managers sometimes need to organize and manage projects: activities which have a defined beginning and end. Building a skyscraper, planning the Olympic Games or running an election campaign: these are all examples of projects. This course will teach students how to manage projects, from human resources to budgeting, from risk management to scheduling. At the completion of this course, students will have the required number of hours to qualify to write the Certified Associate in Project Management (CAPM) exam, which is an internationally recognized designation in this field. 

Computer Applications I

This course introduces the concepts and principles underlying personal productivity tools that are widely used in business such as word processing. Students learn basic computer terminology and concepts. Hands- on exercises provide students with experience in the use of personal computers and productivity tools. The student will use Microsoft Word to create documents, format the document, work with graphics in a document, and properly proof the document. This course covers Microsoft Excel at the introduction stage - how to work with information, change information, create basic math formulas, and create charts. The student will also be introduced to basic concepts of creating a presentation in PowerPoint using the same techniques. The first semester will cover Word, Excel, and PowerPoint. 

Computer Applications II

This course introduces the concepts and principles underlying personal productivity tools that are

widely used in business, such as word processing. Students learn basic computer terminology and concepts. Hands-on exercises provide students with experience in the use of personal computers and productivity tools. This course covers Excel at the introduction to intermediate level - how to work with information, change information, create basic math formulas, and create charts. The student will also be introduced to basic concepts of creating a presentation in PowerPoint using the same techniques. 

*Content is subject to change by administration as required to meet program and profession standards.

Admission Requirements

Admission Requirements

  • Grade 12 Diploma, Adult Diploma or GED
  • Meeting with an Admissions Advisor
  • Acceptance by the Admissions Committee
  • Completion of the Pre-Enrollment Package

Unless they have completed a minimum of three years of study at a school where English is the language of instruction, international students whose first language is not English must submit proof of English language proficiency:

  • CAEL – 70
  • IELTS – 7.0
  • TOEFL – 550 paper based, 270 computer based
  • MELAB - 90

Education Pathways

Education Pathways

Oulton College is proud to partner with Crandall University to provide students with a base education (a college education that can be credited towards the completion of a degree!)

Your diploma from Oulton College will allow you to transfer 24 credit hours toward the Adult Degree Completion Program– Bachelor of Arts in Organizational Management.

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